In 1968 Warner Brothers were preparing to make pop music history by releasing an album by a young musician and songwriter called Van Dyke Parks. Song Cycle’s budget at the time made it the most expensive album ever recorded back then. The Warner bosses weren’t worried, they knew it was going to be the biggest thing since Sgt. Pepper and probably bigger. They were wrong, they were very wrong.
When Song Cycle was released it just didn’t sell. It had received unprecedented pre-release rave reviews saying it things like: “The most important, creative and advanced pop recording since Sgt Pepper”; “a work of creative genius”; “the most vital piece of musical Americana since Gershwin”. Parks also had an impressive pedigree as a musician on The Byrds ‘5D’ and the first Tim Buckley album; songwriter for Harpers Bizarre and others; a musical arranger on Disney’s ‘The Jungle Book’ and most famously as a collaborator with Beached Boy Brian Wilson. Despite the advance press and the pedigree it’s hard to see how on earth Warners thought this was going to be a real big seller. It is undoubtedly a work of unique vision and ambition. Truly a masterpiece but with zero “radio friendly” 3 minute sound bites packed with catchy hooks. Even today Song Cycle is not an easy listening experience but it is a challenging and ultimately rewarding one.
I can think of no other record like it. Song Cycle is a musical travelogue, a sonic trip across the America of Mark Twain, John Steinbeck, Busby Berkeley musicals and John Ford Westerns. It has moments of real beauty such as ‘The All Golden’ and ‘Donavan’s Colours’ but just as you’re beginning to feel like you know which direction you’re moving in, it whisks you up like a hayseed in the wind and then lands you somewhere completely different.
Warner Brothers reaction to the lack of sales was a strange but entertaining one. They started to run a series of adverts in the press stating they didn’t care they, ‘lost $$,$$$ on the album of the year’, because it was a great album and people shouldn’t worry about them, as they could afford it as they were making lots of money from lesser artists. Then they offered people the chance to send their worn copies of the album with one penny to Warners and they would send back two new copies, ‘one to educate a friend with’. After all they had so many copies pressed up. Whether or not this reaction by Warners was a bluff or not they have stuck by Van Dyke Parks, continuing to finance his self indulgent, uncommercial but often wonderful fare. The latest of these releases being a collaboration with Brian Wilson ‘Orange Crate Art’. For me ‘Song Cycle’ remains his finest work. —D Stewart
