It’s somewhat baffling why the West Coast Pop Art Experimental Band never achieved the popularity of, say, fellow LA group Love. They looked cool, possessed a dazzling light show, had a rich benefactor, wrote phenomenal melodies, and created at least six songs that should’ve been hits. Maybe it’s because their name was too unwieldy and on the nose? Maybe because their oldest member, vocalist Bob Markley, was a creep whose lyrics sure seem to express pedophiliac thoughts? Well, actually, these were valid obstacles…
Anyway, as many of you know, WCPAEB released three amazing psych-rock albums from 1967-1968. (You can safely ignore 1969’s Where’s My Daddy?) After much research, I’ve concluded that Volume 3: A Child’s Guide To Good & Evil is their peak. The music is such a sumptuous swirl of gorgeosity that it overshadows whatever qualms one may have about WCPAEB’s problematic member, who passed away in 2003.
Lyrically, Volume 3 features a couple of anti-Vietnam War songs and a bunch of cringe-y paeans to young girls from a 30something songwriter. The best of the former is “A Child Of A Few Hours Is Burning To Death.” My go-to cut on Volume 3 for DJing, this disturbing track possesses a lethal, CCR-like groove, but it’s admittedly weird to shake it to a song with lines like “A child of a few hours/Is burning to death/Her eyes are full of smoke/Her mouth is full of fire
Napalm is perfect/For women and children.” (By the way, that’s Wrecking Crew god Hal Blaine on drums, fact fans.)
More typical for WCPAEB is “Our Drummer Always Plays In The Nude,” which is basically an unsettling personals ad masquerading as a quasi-goofy bubblegum-psych song. Ron Morgan gets off a bluesy, filigreed guitar solo that diminishes the “ew” factor. Better is “As The World Rises And Falls,” a mellow dose of dewy, sparkly psychedelia that I’d wager influenced ’80s California psych loners Opal.
Both “Ritual #1” and “Ritual #2” are highlights—and too damned short. The former’s fantastic sitar-laced psych-pop that’s a tease at 2:08. The latter’s one of the zeniths of American psych-rock. Starting with a rippling sitar intro of breathtaking beauty, it turns into a rather simple but effective slow-motion chug, albeit streaked with whistling and chuckling-goblin feedback. The chorus is prime tripping-hippie navel-gazing, and it’s sung with perfect stunned wonder. “You’ll make pretty beads/You’ll make pretty flowers/Let’s lay on the long, green grass and look at them/And at each other.” On “Until The Poorest People Have Money To Spend,” Morgan’s sitar, Shaun Harris’ grunting bass, and guitar akin to that on the Beatles’ Magical Mystery Tour power this flower-power anthem that anticipates early Primal Scream.
The hits just keep on coming. “Eighteen Is Over The Hill” is exquisitely beautiful psych-folk, as delicate and sublime as the best Left Banke material, while “In The Country”’s boisterous country rock might please fans of the Byrds’ Sweetheart Of The Rodeo, even with Harris’ muscular fuzz bass to the fore. And let’s not overlook “A Child’s Guide To Good And Evil,” a glorious slice of liquid psychedelia with sitar and ethereal chants. The album ends with “Anniversary Of World War III,” which is 96 seconds of silence. But the real finale is “As Kind As Summer,” a too-brief, brilliantly disorienting song that could—and probably did—fry Frank Zappa‘s mind.
So, yeah, WCPAEB will never get inducted into the Rock & Roll Hall Of Fame (a blessing, tbh), but Volume 3 is a canonical blast of eccentric US psychedelia; despite the questionable lyrics. -Buckley Mayfield
Located in Seattle’s Fremont neighborhood, Jive Time is always looking to buy your unwanted records (provided they are in good condition) or offer credit for trade. We also buy record collections.

